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Read more about the article Day Dreaming

Day Dreaming

  • Post author:admin
  • Post published:June 7, 2018
  • Post category:Design Inspo
  • Post comments:0 Comments

To be in a warm, tropical jungle, sipping some coffee & watching the world (gorillas) go by would be my idea of perfection right now ?? It’s literally freezing degrees…

Continue ReadingDay Dreaming

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Premium branding isn’t expensive. Bad branding is. Premium branding isn’t expensive. Bad branding is.

And I don’t mean bad branding because your logo isn’t pretty.

I mean branding that costs you opportunities.

The business owner who keeps lowering their prices because their brand doesn’t communicate the value they deliver.

The business that looks completely different across Instagram, their website and their proposals.

The business that’s attracting enquiries from people who don’t value what they do.

The business that’s constantly creating content…
but nobody remembers them.

That’s expensive.

Because your brand is working for your business long before someone sends you an enquiry.

It’s creating a first impression.

Building trust.

Communicating your value.

And helping someone decide whether you’re the right choice.

Premium branding isn’t about making everything look fancy.

It’s about making everything feel intentional.

It starts with strategy.

Who are you trying to attract?

What makes you different?

What do you want to be known for?

Where do you sit in the market?

And, most importantly, why should someone choose you?

Then we build the visual identity around those answers.

Your messaging.

Your website.

Your social media.

Your customer experience.

Every touchpoint should tell the same story.

That’s what makes a brand feel premium.

Not simply expensive colours or a beautiful logo.

So if you’re a small business owner wondering whether you’re “ready” to invest in professional branding, ask yourself this:

What is inconsistent branding already costing my business?

Missed opportunities?

Lower perceived value?

The wrong clients?

A lack of confidence?

Hours spent trying to make everything look cohesive?

Sometimes the more expensive option isn’t investing in your brand.

It’s continuing to operate with one that no longer reflects the business you’ve built.

At Createcon, we start with strategy before we touch the design.

Because your brand should look good.

But more importantly, it should work hard for your business.

If you’re wondering whether your business has outgrown its branding, comment BRAND and we’ll send you more information about how we can help.
And finally, the @ginkgotreefarm brand in action 🍃 And finally, the @ginkgotreefarm brand in action 🍃 

Every touchpoint was designed to create a cohesive and memorable experience.

From the website and tree labels through to stationery, marketing collateral and apparel.

Our goal wasn’t simply to create a logo.

It was to build a brand that communicates quality, inspires trust and reflects the expertise behind the business.

Because branding isn’t what your business looks like.
It’s how people remember it.

Services delivered
• Brand Development
• Creative Direction
• Logo Design
• Visual Identity
• Brand Guidelines
• Print Design
• Website Design

___________________________

Perth Brand Designer
Perth Logo Design
Brand Strategy
Marketing Agency
Small Business Perth
Meet the new identity for @ginkgotreefarm 🍃 The Meet the new identity for @ginkgotreefarm 🍃 

The logo was designed to capture the quiet confidence of the business while honouring the heritage of the Ginkgo Biloba.

The bespoke illustration draws directly from the iconic fan-shaped leaf, while elegant serif typography creates a premium and established feel.

Every element was considered, from balance and spacing through to scalability, ensuring the identity works seamlessly across digital, print and signage.

Simple by design.
Strategic by intention.

Next up... the full brand in action 🤎
More than a logo. Every memorable brand begins wi More than a logo.

Every memorable brand begins with a clear direction.

Here’s a behind-the-scenes look at how we shaped the new identity for Ginkgo Tree Farm 🍃

Before starting the design process, we spent time understanding:
• The business
• The audience
• The opportunity
• The future vision

The Brief
Create a premium brand that reflects:
✓ Expertise
✓ Sustainability
✓ Trust
✓ Quality
✓ Modern horticulture
✓ Long-term growth

✨ Our Inspiration✨ 
The Ginkgo Biloba itself.
Known for its resilience, longevity and natural beauty, it became the foundation for every design decision. 

Organic forms.
Timeless elegance.
Quiet confidence.

The Creative Direction
Beauty.
Care.
Prestige.
Wellness.
Value.
Eco-conscious.
Modern.
Expert.

Every word became a visual decision.

Branding isn’t about choosing colours or fonts YOU like.

It’s about creating a visual identity that reflects your values and connects with the people you want to attract.

Next up → How strategy became a logo. 

This one drops soon, stay close 🤎

______________________

Perth Brand Designer
Perth Logo Design
Brand Strategy
Marketing Agency
Small Business Perth
HI! It’s been a while. I’m Regan. Creator and HI! It’s been a while. 

I’m Regan. 

Creator and founder of Createcon, and mum to two beautiful boys 🩵

If you’re new here, welcome! I thought it was about time I did an updated intro post.

A few things about me...

🧡 I started my career in marketing and advertising at just 19, landing my first role at a major news station. Looking back, I had no idea that first opportunity would lead me to where I am today.

🧡 Ten years ago, I took a leap and started Createcon. What began with a passion for branding has grown into a strategy-led creative agency helping businesses elevate, reshape and position themselves as industry leaders.

🧡 Before branding became my world, golf did. I played competitive junior golf growing up, and after a few years away from the game, I’m back with a personal goal of chasing a low handicap again. If you’d like to follow along, you’ll find me over at @reegs_golf. ⛳️

🧡 At 21, I packed my bags and spent three months travelling Europe with my now husband. It was one of the best adventures we’ve ever had.

🧡 I recently took a part time gig at one of the leading creative agencies here in Perth, and it was one of the best things I’ve done for my career….more to come on this but there is more than one way to achieve your dreams. 

Today, with over 14 years of experience in marketing, branding and design, I have the privilege of leading an incredible team that partners with ambitious businesses to build brands that stand out from the pack.

At Createcon, we believe great branding is about so much more than a logo. It’s about uncovering what makes your business different, shaping a strategy that supports your growth, and creating a brand that people remember.

I’m so grateful you’re here, whether you’ve been following for years or you’ve only just found us.

Now I’d love to get to know you...

Tell me in the comments:
✨ What’s one fun fact about you?
✨ Or, if you’re a business owner, what inspired you to start your business?

I can’t wait to meet more of the amazing people behind the brands in this community.

Big love,
Regan 🧡

brand designer Perth
Mums in business
Mums in marketing
The brief // Clean, clear and easily recognisable. The brief //
Clean, clear and easily recognisable. 

We think we nailed it! 

If you haven’t yet, go give @youthskinaus a follow, especially if you have kids 👌🏽

________________________
Perth Brand Designer
Perth Logo Design
Brand Strategy
Marketing Agency
Small Business Perth
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  • 0430 177 544
  • regan@createcon.com.au
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